Folklore Rebrand
       
     
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 Brand Goals – An exercise to refresh the core attributes and values while elevating the overall visual design and content.
       
     
 Brand Attributes
       
     
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 Mission Statement
       
     
folklore_brand11.jpg
       
     
 Brand Imagery – Nature provides the inspiration and connection to the brand and people.
       
     
 Brand Imagery – Nature provides the inspiration and connection to the brand and people.
       
     
 Brand Imagery Application
       
     
 Brand Imagery Application
       
     
folklore_brand15.jpg
       
     
 Brand Imagery Application
       
     
 Brand Imagery Application
       
     
 Brand Color System
       
     
 Brand Color Inspiration – Winter
       
     
 Brand Color Inspiration – Spring
       
     
 Brand Color Inspiration – Summer
       
     
 Brand Color Inspiration – Fall
       
     
 Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.
       
     
 Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.
       
     
 Primary Typeface – Montserrat is a classic font with a large range of styles. It’s a modern Sans Serif with a variety of uses.
       
     
 Secondary Typeface – Lora Regular is an elegant Serif that gives Montserrat contrast without competing.
       
     
Next Project
       
     
Folklore Rebrand
       
     
Folklore Rebrand

Brand Strategy - Content Development - Visual Design

folklore_brand02.jpg
       
     
folklore_brand03.jpg
       
     
 Brand Goals – An exercise to refresh the core attributes and values while elevating the overall visual design and content.
       
     

Brand Goals – An exercise to refresh the core attributes and values while elevating the overall visual design and content.

 Brand Attributes
       
     

Brand Attributes

folklore_brand06.jpg
       
     
folklore_brand07.jpg
       
     
folklore_brand08.jpg
       
     
folklore_brand09.jpg
       
     
 Mission Statement
       
     

Mission Statement

folklore_brand11.jpg
       
     
 Brand Imagery – Nature provides the inspiration and connection to the brand and people.
       
     

Brand Imagery – Nature provides the inspiration and connection to the brand and people.

 Brand Imagery – Nature provides the inspiration and connection to the brand and people.
       
     

Brand Imagery – Nature provides the inspiration and connection to the brand and people.

 Brand Imagery Application
       
     

Brand Imagery Application

 Brand Imagery Application
       
     

Brand Imagery Application

folklore_brand15.jpg
       
     
 Brand Imagery Application
       
     

Brand Imagery Application

 Brand Imagery Application
       
     

Brand Imagery Application

 Brand Color System
       
     

Brand Color System

 Brand Color Inspiration – Winter
       
     

Brand Color Inspiration – Winter

 Brand Color Inspiration – Spring
       
     

Brand Color Inspiration – Spring

 Brand Color Inspiration – Summer
       
     

Brand Color Inspiration – Summer

 Brand Color Inspiration – Fall
       
     

Brand Color Inspiration – Fall

 Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.
       
     

Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.

 Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.
       
     

Brand Color System – Colors inspired by nature and changing seasonally to keep the brand fresh.

 Primary Typeface – Montserrat is a classic font with a large range of styles. It’s a modern Sans Serif with a variety of uses.
       
     

Primary Typeface – Montserrat is a classic font with a large range of styles. It’s a modern Sans Serif with a variety of uses.

 Secondary Typeface – Lora Regular is an elegant Serif that gives Montserrat contrast without competing.
       
     

Secondary Typeface – Lora Regular is an elegant Serif that gives Montserrat contrast without competing.

Next Project
       
     
Next Project