Brand Strategy - Content Development - Visual Design
Brand Goals
So Cal Vintage Trailer is looking to solidify its brand language and better align it with their product and services. Making a clear connection to their clientele and industry, they are the leader in vintage trailer design and production. Elevating and maturing the brand to attract and serve the commercial, corporate and recreational market. To continue to build on Denny’s reputation, but establish So Cal Vintage Trailer as the brand.
Mission Statement
Brand Attributes
Have a more concise, refined, consistent and design forward brand that serves as the northern light with an established base guideline. This will be used to springboard off into the website, social, print and all brand material.
The So Cal Vintage Trailer new brand mark is a testament of classic design. It’s a period reference to the “Mid-Century” era of Herman Miller and Eames design philosophies. The visual inspiration comes from Southern California’s landscape of the mountains and ocean.
So Cal Vintage Trailer Color System – Inspired by the classic Mid-Century era and the Southern California landscape; ocean, sand, sun, rock. Our colors represent who we are, this natural landscape and the products we labor over.
So Cal Vintage Trailer Color Variations
The So Cal Vintage Trailer Color Variations
The So Cal Vintage Trailer Logo Pattern
So Cal Vintage Trailer Logo Application on Teak Grain
Primary Typeface - Acumin Pro is a variable font with a large range of styles. It’s a classic Sans Serif with a variety of uses.
Secondary Typeface - Abril fatface was chosen to give the brand a conversational and humanistic quality.
So Cal Vintage Trailer Business Card
So Cal Vintage Trailer Employee Highlight Design
So Cal Vintage Trailer Print Design
So Cal Vintage Trailer Employee Feature Design